Origins
Hip hop emerged in the 1970s on the gritty streets of South Bronx. Powered by DJs such as Kool Herc, Grandmaster Flash, and Afrika Bambaataa, the new genre became popular throughout the city's neighborhoods. The New York City area remained the forefront for rap music throughout the mid-80's, becoming home to numerous stars like Run-DMC, LL Cool J, KRS-One, Dougie Fresh, Rakim, Big Daddy Kane, Biz Markie, Slick Rick, Salt-n-Pepa and others. In the early 1990s hip hop functioned to give the black community a voice in the public sphere.Hip hop gained appeal within the black community because of the authentic and relatable nature of the lyrical content. Over time, hip hop and gangsta rap became a tool for competing record labels and associated gangs. Record labels wanted to build up a reputation in order to achieve commercial success and profit off of the lucrative music business.
Hip hop emerged in the 1970s on the gritty streets of South Bronx. Powered by DJs such as Kool Herc, Grandmaster Flash, and Afrika Bambaataa, the new genre became popular throughout the city's neighborhoods. The New York City area remained the forefront for rap music throughout the mid-80's, becoming home to numerous stars like Run-DMC, LL Cool J, KRS-One, Dougie Fresh, Rakim, Big Daddy Kane, Biz Markie, Slick Rick, Salt-n-Pepa and others. In the early 1990s hip hop functioned to give the black community a voice in the public sphere.Hip hop gained appeal within the black community because of the authentic and relatable nature of the lyrical content. Over time, hip hop and gangsta rap became a tool for competing record labels and associated gangs. Record labels wanted to build up a reputation in order to achieve commercial success and profit off of the lucrative music business.
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